If you’ve ever received a small, weighty coin engraved with a logo or emblem, you may have wondered what is a challenge coin, and why does it hold so much significance?
Challenge coins are powerful symbols of pride, unity, and recognition, used by military units, businesses, sports teams, and organizations of all kinds.
In this article, we’ll explore what a military challenge coin is, touch on what challenge coins are used for, and break down the purpose of a challenge coin in both traditional and modern settings.
A challenge coin is a small metal coin or medallion, typically ranging from 1.5" to 2.5" in diameter, that features an organization’s insignia, emblem, or custom design. These coins are often carried by members of a group as a symbol of membership, achievement, or shared identity.
The tradition is widely believed to have originated during World War I, when military units used coins to signify membership and commemorate service. Over time, challenge coins evolved into meaningful keepsakes awarded to recognize accomplishments, milestones, and exceptional contributions.
Today, when people ask what a challenge coin is, the answer goes beyond its size or material - it’s a tangible representation of honor, belonging, and pride.
To understand the roots of challenge coins, it’s important to explore what military challenge coins are. In military culture, challenge coins are deeply symbolic. They are traditionally presented by commanding officers or leaders to recognize exemplary service, commemorate deployments, or honor participation in special missions.
Military challenge coins are also used to strengthen unit cohesion and morale. Receiving one is considered a mark of respect, often signifying that the recipient has gone above and beyond expectations. Many service members keep their coins for life as reminders of their service, camaraderie, and accomplishments.
When people ask what a challenge coin is used for, the answer depends on the organization - but the underlying intent is always meaningful recognition.
Challenge coins are commonly used to:
Recognize outstanding performance or leadership
Celebrate anniversaries, retirements, or major milestones
Commemorate events, conferences, or competitions
Foster pride and unity within teams
Serve as keepsakes or collectibles
For example, a corporate leader may present a challenge coin to an employee for exceptional performance, while a coach may award one to athletes after a championship season.
First responders and public service professionals also frequently use challenge coins to honor bravery and dedication.
Challenge coins are incredibly versatile and used across many industries and organizations:
Corporate Recognition
Used to reward employee achievements, celebrate company milestones, and reinforce company culture.
Law Enforcement & First Responders
Presented to police officers, firefighters, EMTs, and other first responders to recognize service and acts of bravery.
Military
Used to honor service, commemorate missions, and strengthen bonds between units and allied forces.
Sports Teams
Given to players and coaches to celebrate championships, recognize effort, and build team pride.
Schools & Universities
Awarded to students, faculty, and alumni for academic excellence, leadership, and special contributions.
Clubs & Organizations
Used to signify membership, mark anniversaries, or commemorate special events.
Government & Political Organizations
Often exchanged to commemorate visits, recognize service, or mark significant achievements.
Fundraising & Charitable Causes
Sold or given to donors as part of fundraising efforts, creating a meaningful keepsake tied to a cause.
Challenge coins have evolved far beyond simple designs. Traditional coins often feature a logo or emblem on a round coin, while modern challenge coins can include:
Custom shapes and cutouts
3D sculpted designs
Color-filled enamel details
Edge texturing or edge lettering
Dual plating or antique finishes
Custom coins can be produced from metals such as brass, zinc, or copper, with finishes ranging from polished and antique to painted and matte. This level of customization allows each challenge coin to reflect the identity and purpose of the organization it represents.
Being able to answer the question, “What is a challenge coin?” is one thing - designing one that truly resonates is where the impact happens. A beautifully-crafted challenge coin tells a story, honors achievement, and creates a lasting connection with the recipient.
At Maxwell Medals & Awards, we specialize in creating custom challenge coins that are both meaningful and memorable. From concept and design to finishes and production, our experts guide you through every step to ensure your coins reflect your organization’s values and purpose.
Whether rooted in military tradition or used for corporate recognition, sports teams, or special events, challenge coins remain powerful symbols of honor and unity.
Ready to create a custom challenge coin of your own? Contact one of our experienced team members and let us help you bring your vision to life.