As an event director, the satisfaction you experience while standing alongside your participants as they receive their one-of-a-kind medals is inspiring.
An awesome custom medal is not only a prized possession reminding the recipient of their achievement. It's also an effective marketing tool that helps promote your event.
Custom medals and high-quality neck ribbons may actually be one of the most defining aspects of your event.
Keep in mind how important the event may be to your participant. It's possible completing a 5K was the pinnacle of their 2-year weight loss journey. Perhaps they ran to raise money for a charity or in memory of a loved one.
Therefore, custom medals and awards are about more than just the event itself. They're about recognizing achievement and connecting with your participants, and they say, "Wow, what a beautiful medal. I can't wait to come back next year!"
Here are five great benefits to giving out custom medals to the participants at your event.
1. Your Event Stands Out Among the Others
The medals you hand out are one of the best marketing tools you have at your disposal. Creating a beautiful, custom-designed award that looks sharp and wows your participants helps them establish a connection with your event and prompts them to come back to earn more unique medals.
For instance, if the martial arts tournament they participated in last month awarded winners with a simple award ribbon and you're rewarding participants at your event with an ornate, two-tone custom medal they've never seen before, guess which award they're going to want to show off and which tournament they are going to come back to?
2. Increases Name Recognition
This goes hand in hand with point number 1. When participants are proud of their achievement (and the medal they received), they want to show it off. Most events are social, and there are communities of runners, swimmers, and martial artists – whatever your event might be – and they do talk to each other. The better your medal, the more likely new people will hear about your event and want to participate so they can get one too.
3. Adds Professionalism
You don't have to be organizing the New York City Marathon to give your runners an NYC Marathon experience. One of the best ways to accomplish this is through your medal.
Whether you're organizing an event that's still in its early years or something that's been around for decades, providing a quality custom medal that is unique and sophisticated adds a sense of professionalism that elevates the status of your event and impresses your participants.
4. Becomes a Collectable Keepsake
This one is simple: if your medal is captivating, some participants will seek them out and collect them like coins, stamps, or baseball cards. If your medal is too simple, boring, and looks like many other medals out there, do you really think those people will be making a point of participating in your event?
5. Gets Media Exposure and Recognition
Finally, and this ties back to marketing, there's a good chance your event will be covered in local or regional news and across social media. The medals and awards are sure to be highlighted, especially if there's an awards ceremony.
Needless to say, stunning medals get noticed! Positive feedback on your awards equals positive feedback on your event.
The Amazing Benefits of Custom Medals
A common goal of many event directors is to increase registrations and attract sponsors, and offering custom medals is one of the most effective ways to accomplish both.
Ultimately, these five benefits of custom medals help drive registrations for your event. Not only does that mean more revenue, but also more brand exposure for sponsors.
If you want to award participants with an incredible custom medal at your event, check out our experts' absolute best design advice in this FREE Guide.